Vince Gennaro Discusses His Vision for the Sports Management Program

Vince Gennaro, program director for the Master of Science in Sports Management program recently spoke with the Columbia Spectator about his background and vision for the program. Gennaro has decades of experience managing people at PepsiCo and working in the sports industry, and has brought his extensive knowledge to Columbia. His focus on developing young talent, in particular, has been an excellent fit for the program.

When Gennaro joined the Sports Management program in 2014, he immediately asked sports executives what they were looking for in new hires. This led to a restructuring of the curriculum to focus on three vital factors: global, digital, and analytics. Since then, Gennaro has led the program to #3 in the world among sports management postgraduate programs, recently as ranked by SportsBusiness International.

Gennaro’s background in baseball sabermetrics, or advanced statistics, led him to his other role as a consultant for many Major League Baseball teams. He uses these skills and connections to teach a Baseball Analytics class; the final exam is a case competition that places students in front of MLB executives seeking talent.

Read the whole article in the Columbia Spectator and learn more about the Sports Management program at Columbia University’s School of Professional Studies.