Observer Explores the ROI Of Sports Management Graduate Programs

Observer notes that the M.S. in Sports Management at Columbia offers students cutting-edge global and sports analytics skills that can help organizations advance their business goals. The article quoted Vince Gennaro, director of the Sports Management program:

“The proliferation of programs reflects an increasing professionalization of the sports industry over the past two decades… Nowadays, the stakes to maximize revenue—from stadiums, sponsorships, television deals and new media—have never been higher, and sports teams have responded, becoming more sophisticated.”

Read the full article on Observer, and learn more about the M.S. in Sports Management program.