In his role as President of KORE Planning & Insights (KPI), Russell Scibetti is leading a business intelligence consulting division focused on the sports and entertainment industry to help teams, league, venues, and providers take full advantage of emerging data and technology platforms. He spent his first three years at KORE as the Vice President of Product Strategy where he was responsible for the strategic vision, planning, and development of the KORE Ticketing& Fan Engagement™, Sponsorship & Partner Engagement™, Suites & Premium™, and Data Warehouse & Analytics™ applications.
Prior to joining KORE, he was the Director of Relationship and Database Marketing for the New York Jets, where he managed a cross-departmental CRM initiative that connected ticketing, sales, service, and marketing to execute multi-channel sales and retention campaigns and provide detailed insights into the team’s corporate and consumer business efforts. In addition to his work with KORE, Scibetti is the founder and primary author for TheBusinessOfSports.com, an industry blog that discusses practices in sports business and hosts industry networking events around the world. He earned his MBA from the W.P. Carey School of Business at Arizona State University and his B.S. in Computer Science from Rutgers University.