Ray Katz is managing partner at ROI Sports Group which represents growth properties in revenue development and content distribution, and Collegiate Sports Management Group (CSMG), which is focused on aggregating, packaging, and monetizing Division II and III marketing rights, intellectual property, and assets.
Katz is a seasoned veteran with over 25 years in the industry and is frequently promoted across media including Bloomberg, Thompson Reuters, Associated Press, and the like. He has diverse experience working for a league (NFL), marketing communications agencies (Young & Rubicam, Optimum Sports, The Lord Group, and Source Communications), a network (The Football Network), and league/team/arena properties (The National Football League, The Walt Disney Company, and Madison Square Garden). His expertise is focused across multiple sports marketing disciplines including sports media, sports sponsorship, licensing, ticketing, emerging technologies, as well as research and analytics.
Prior to founding ROI Sports Group and CSMG Optimum Sports, he also served for 4 years at Source Communications and Source 1 Sports as Executive Vice President. Before that he was Managing Partner at Optimum Sports for six years. Before that successful venture, Katz worked as chief marketing officer and senior vice president of sales for The Football Network. His previous entrepreneurial venture was initiated in 1999, when Katz founded Smartix International, a ticketing, cCommerce and loyalty company.
Katz graduated from the University of Pennsylvania and earned an M.B.A. from the Wharton School of Business.
Ray Katz is slated to teach SPRT PS 5560 Sports Media Marketing, SPRT PS5565, Advanced Sports Marketing and Media, and SPRT PS 5220 Foundations of American Sports in the 2016-2017 academic year.