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SPS Session: Building a Global Sports Brand


Aug 01, 2016 - 12:00 p.m. to 1:00 p.m.


Columbia University, Faculty House (116th St. bet. Amsterdam and Morningside Dr.), Skyline Room

Join Vince Gennaro, Director of the MS in Sports Management program as he hosts a discussion with members of the FC Bayern Munich leadership team.

The panel will bring an influential European voice to the sports business conversation in the United States, covering topics including strategies for building a global brand, the current business climate in Europe and the team’s push for innovative partnerships.

The FC Bayern Munich team of world class players and executive board members are returning to the US on the Audi Summer Tour. In preparation for the new season, the team will play three games in the US, with the highlight being played in New York against Real Madrid at MetLife Stadium on Wednesday, August 3rd.

This August 1st panel discussion is open to all Columbia University alumni, students and faculty. Space is limited, please RSVP by July 27th.

For questions and further information please contact Sheanine Allen, Institutional Advancement Administrator, at sa3361@columbia.edu.


Vince Gennaro, Director, Master of Science in Sports Management Program at Columbia University

Jörg Wacker, Executive Board Member for Internationalization and Strategy

Rudolf Vidal, Managing Director, FC Bayern Munich LLC