How Will Generation X Give to Charity?

Nonprofit management professor Robert Wahlers is quoted in a new article from The Chronicle of Philanthropy, “Tips for Getting Gen Xers to Make Planned Gifts.” For fundraisers, Generation X represents a whole new series of challenges due to a variety of social and economic factors. What Wahlers, a vice president for development at Hackensack Meridian Health and co-author of The Philanthropic Planning Companion, recommends is taking their needs into consideration. They are nervous about retirement, so they may be receptive to charity that doesn’t appear to take money out of their pockets, like charitable lead trusts. They are also a generation that trusts their friends more than institutions, which, as Wahlers notes, means that bringing friends along on an ask may make it easier to have a conversation about planned giving.

Read the article in full, and learn more about the M.S. in Nonprofit Management.