This course is intended for students interested in learning the fundamentals of the innovation and development process that gives rise to ventures in both the commercial and social worlds. Through a combination of real-world examples and hands-on exercises, participants experience the entrepreneurial journey that has given rise to many of today’s venture success stories.
Blending theory and practice through interactive lectures, case studies, group work, and visits from experienced entrepreneurs, the course gives students as close to a real life venture creation experience as possible. We cover all the essential aspects to building a successful venture, including creating a business model, customer discovery, product-market validation, in-depth industry and market analysis, product or service innovation, go-to-market strategy, financing, and finally pitching “shark tank” style in front of a group of experts.
Working together in teams, participants work through the modules of the venture creation process. For each of the components, they follow a scientific approach whereby they create hypotheses which are then proven or pivoted using experiments and feedback from the instructor, visiting experts, and peers. They learn research methods for formulating well-supported hypotheses, acquire decision-making tools, and develop a deep understanding of how each planning activity fits into formal venture creation. They also practice their articulation skills at regular intervals so that they are ready to present their ventures in the capstone pitch sessions.
Upon successful completion of the course, participants will have created fully realizable business models. They will have also honed key professional skills including creative problem-solving, communication and negotiation, project management, financial analysis, and collaborative leadership.
Participants are expected to bring laptops for this class.
Manoj Pooleery is a serial founder and a director at Columbia Business School’s Venture for All®, a program designed to educate aspiring entrepreneurs and build capacity for high-potential startup ventures in emerging global markets. He has over twenty years of experience in the domains of information technology and life and health sciences, in roles ranging from programmer to CEO. He has also served as Director of Technology, Business Development, and Entrepreneurship at the Columbia Center for Computational Learning Systems, a sponsored research organization specializing in artificial intelligence based research. Manoj holds an M.S. in technology management from Columbia University and an M.S. in computer applications from Calicut University.