A week-long program for seasoned corporate communication executives to learn, explore, and share leading practices to operate effectively in a global marketplace.

Taught by Columbia University thought leaders in the field of strategic communication, Strategic Communication: International Perspectives enables seasoned corporate communication executives to share best practices and understand the importance of operating through a strategic lens.

Participants in this intensive program will learn how to respond to the challenges and opportunities presented by operating in a global marketplace, and acquire thinking habits to offer superior strategic counsel to internal and external constituents.

Testimonial quote from Pamela Yoon

What You Will Learn

How to:

  • Develop a strategic mindset for communication
  • Deploy effective crisis communication
  • Develop employee communication as a strategic capability
  • Understand the changing social media landscape
  • Build cross-cultural intelligence
  • Use the power of corporate communication to enhance reputation
  • Align leadership and personal responsibility

Who Should Register

  • Executives with at least seven years of experience and global responsibilities in communication, media relations, or PR

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