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Mobile Marketing: Blinded by Technology


Feb 15, 2013 - 6:00 p.m. to 8:00 p.m.


Columbia University, Northwest Corner Building, Room 501

The 21st century is all about a mobile lifestyle in which immediate contacts are important. Place and time matter. Location makes the occasion, and in the occasion lays the opportunity. Are you ready to seize it?

New technologies pose new challenges, opportunities, processes, and best practices. Mobile and location-based marketing can be powerful additions to your marketing mix, when implemented correctly. Foursquare, location-based messages, mobile coupons, geo games, mobile apps, indoor navigation, augmented reality, and many other tools are available. Where do you start?

This conversation will discuss best practices to incorporate mobile and location-based strategies into your marketing mix, help to separate technology fact from buzz fiction, and provide the right lenses to avoid being blinded by technology.

Claudio Schapsis is the Chief Georilla Officer and founder of Georillas, a strategic location-based marketing group that works with businesses, agencies, and CMOs to implement mobile and location-based strategies into the marketing mix. A market-driven technology evangelist, speaker and writer, he integrates cutting edge technologies into marketing strategies, particularly in areas of digital/mobile marketing, location based marketing, and location-based services (LBS).

Schapsis is a frequent speaker on mobile/location based marketing issues. He has given keynote and general session presentations at over 20 events, has served as the Chairman of both the Location Business Summit in 2010 and 2011 and the Location Based Services Conference for Latin America in 2009, 2010 and 2011. Schapsis is also on the Board of Directors of MENG, a national organization of over 1,500 top-level marketing executives.