Matthew is a strategic marketing and communications professional with over 25 years of experience building brands and launching products in the areas of consumer package goods, business-to-business, financial services, and technology. Currently, Matthew is managing partner of Rocket Market Development LLC, which helps early-stage companies and brands develop their potential. In addition, he is an adjunct professor at Parsons School of Design and provides career counseling at Fordham University’s Gabelli School of Business.
Matthew has won several industry awards, including Gold and Silver “EFFIES” for most effective advertising and Financial Communications Society's gold award for best integrated marketing campaign. When he was the vice president of corporate marketing at Pitney Bowes, The Wall Street Journal recognized him for his innovative use of search engine marketing and online media. While at Snapple Beverages, BrandWeek named him a leading brand builder. Matthew has a B.B.A. from University of Michigan and an M.B.A. from New York University.
Matthew Sawyer teaches Dynamics of Persuasion for the Communications Practice program.