Strategic Communication Workshop: Political Communication & the Mediatization of the 2016 Campaign
Columbia University, Pulitzer Hall, Lecture Hall
Join Mark Hannah and David Vermillion, both alumni of the School of Professional Studies’ M.S. in Strategic Communication program, for an exceptionally topical workshop hosted by the Strategic Communication program at Columbia University’s School of Professional Studies.
In recent years, the practice of political campaigning has transformed to meet the expectations and imperatives of a rapidly changing news media. Events are timed for optimal media exposure, and the tone and tactics of political candidates – from the provocative soundbite to the Friday "dump" of bad news (given that news consumption dips on Saturdays) – are increasingly dictated by the incentives and affordances of the modern media environment. This is something communication scholars call the "mediatization" of politics.
In his recent book, The Best "Worst President": What the Right Gets Wrong About Barack Obama, Democratic presidential campaign veteran Mark Hannah documents and debunks a number of myths and misperceptions propagated by President Obama's detractors in this media environment. Hannah will discuss his new book, as well as the ways in which the 2016 candidates are adapting to a changing political news cycle, with longtime political and public affairs consultant David Vermillion.
Preferred RSVP by: Friday, October 14, 2016
About the Speakers:
Mark Hannah has been a staffer on the both Kerry and Obama presidential campaigns. He has written about politics for the PBS MediaShift blog, TIME.com, and for The Huffington Post. Hannah is a political commentator on cable news, regularly appearing on Fox News, MSNBC, and CNBC. An adjunct faculty member at New York University, The New School, and Queens College, he is a doctoral fellow at the University of Southern California’s Annenberg School for Communication. He holds a B.A. from the University of Pennsylvania and an M.S. in strategic communications from Columbia University. Hannah is the author of the recently published book,The Best "Worst President": What the Right Gets Wrong About Barack Obama.
David Vermillion designs integrated communications strategies that enhance and protect the reputations of organizations across the spectrum of industries. He specializes in Public Affairs & Issues Management; Crisis Communications; and Mergers & Acquisitions. He works with senior leaders to navigate complex regulatory environments and influence the behavior of their most important stakeholders. He has led sensitive campaigns for the world’s most admired brands during transformative moments, with particular focus on the media & telecom, retail, CPG, QSR, higher education, and sports industries. Vermillion holds a B.A. in economics from Fairfield University and an M.S. in strategic communications from Columbia University.
Watch the livestream below:
Mark Hannah is a doctoral fellow at the University of Southern California’s Annenberg School for Communication, political commentator, and author
David Vermillion is a consultant working in integrated communications strategies