Kristen Campolattaro is the founder of Brandavore, a brand strategy and marketing consultancy. Her experience spans the globe having led brand departments in the U.S. and Asia for companies such as MasterCard, Barnes & Noble, and NBCUniversal. Before going client-side, Campolattaro held account planning positions at Ogilvy & Mather and Deutsch Inc., working on brands across the beauty, CPG/FMCG, beverages, fast food, fashion, tech, and financial services categories. While a generalist who is all consumed by brand strategy widely, she also has specific expertise in kid’s categories and start-ups.
Campolattaro has been a media industry panel member for McKinsey & Co. She holds an A.B. from Harvard University and an M.B.A. from The Wharton School of Business where she was an Omnicom Fellow. Campolattaro has taught Evaluating the Communications Toolbox, Managing & Measuring the Communications Mix, and Creative Expression and Channel Architecture.