Alexandra M. Merceron is a communication professional, educator and scholar with 18 years of experience in integrated marketing communication and digital media. She is also an active consultant who specializes in helping organizations leverage the power of digital, social and traditional media to influence audiences for the greater good.
Before joining Columbia SPS, Merceron was the Health Communication Specialist and Digital Research Scientist at the US Food & Drug Administration’s Center for Tobacco Products in Washington, DC, where she spearheaded digital measurement and analytics efforts for national anti-smoking campaigns. She was also the recipient of the National Academy of Medicine’s prestigious FDA Tobacco Regulatory Science Fellowship in Communication in 2015. Prior to that, she held management posts in at top media companies Harvard Business Review, The Boston Globe, The New York Times Co., Harvard Education Publishing Group, Billboard magazine and AOL Time Warner, among others.
Since 2011, Merceron has taught courses on a wide array of strategic communication topics, including public relations, campaign planning, digital marketing and advertising, social media, research methods, persuasion theory, media effects and public speaking. She has been a faculty member at Georgetown University, Boston University, Johns Hopkins University and the University of Connecticut and has won multiple awards for excellence in teaching. Merceron is also a Ph.D. candidate in Communication at the University of Connecticut (Storrs) where her research focuses on new media communication technologies and their effects on attitudes, decision-making and behavior.
Merceron is a member of several academic and professional organizations, including the Insights Association, International Communication Association, Association for Educators in Journalism & Mass Communication, Public Relations Society or America, and American Marketing Association. She’s also a contributor to the AMA New York’s Current Insights blog.
Merceron received her B.A. in English Language & Literature from Pace University in New York and her M.A. in Integrated Marketing Communication from Emerson College in Boston. She currently lives in New York City.