Alexandra M. Merceron is a communication educator and professional with more than 18 years of experience in integrated marketing communication and digital media. Most recently, Merceron was the Health Communication Scientist for Digital Research at the US Food & Drug Administration's Center for Tobacco Products in Washington, DC where she spearheaded the center's digital measurement and analytics efforts and served as a National Academy of Medicine Fellow (from 2015 to 2016). Prior to that, she held management posts at Harvard Business Review, The Boston Globe, The New York Times Co., Harvard Education Publishing Group, Billboard magazine and AOL Time Warner, among other companies. She has also worked as an independent marketing, digital strategy and research consultant for a range of nonprofit, small business and corporate clients.
Since 2011, Merceron has also taught undergraduate and graduate courses in communication on a variety of topics, including public relations, online marketing and advertising, social media, research methods, persuasion, media effects and public speaking. She has been on faculty at Boston University, Johns Hopkins University, Georgetown University and the University of Connecticut where and has received awards for excellence in teaching (in 2014 and 2015). Merceron is also a Ph.D. candidate in Communication (ABD) at the University of Connecticut where her research focuses on the adoption of new communication technologies and the effects of social media and mobile communication on audience knowledge, attitudes and behaviors in political, health and marketing contexts.
Merceron received her BA in English Language & Literature from Pace University in New York and her MA in Integrated Marketing Communication from Emerson College in Boston. A native New Yorker, she currently lives between Washington, DC and New York City.