M.S. in Strategic Communication Speaker Series: Inspiring Employees Within Your Company: A Look at Microsoft


Oct 19, 2017 - 6:30 p.m. to 8:30 p.m.


Kraft Center, Rennert Hall, 606 W. 115th St., New York, NY

Join the Master of Science in Strategic Communication program at Columbia University’s School of Professional Studies for a discussion and reception with Robert Ford, Senior Director & CCO IT, Microsoft, and David Grossman, Founder & CEO, The Grossman Group.

Leaders need to communicate such that employees have a sense of how their roles interweave with the larger goals of the organization, in order to take pride in their work and give their best, and yet we find ourselves evermore in a world where a scarce commodity is increasingly human attention. Now more than ever, leaders in organizations need to deliver clear, compelling and consistent communications that connect employees to what's important, inspire them with meaning, and drive them to action. Make it personal, put it in their terms, tell them why they should care and they will be up for the challenge. This talk explores how Microsoft IT approached this challenge, what's working and lessons learned on the journey.

For questions and further information, please contact Colleen Baldino at cb2942@columbia.edu.

Please RSVP by Monday, October 9, 2017

About the Speakers

Robert Ford, Senior Director & CCO IT, Microsoft
As Senior Director & Head of Corporate Comms IT Showcase, Robert Ford is responsible for all aspects of Corporate communications and marketing globally for Microsoft IT, as well as telling the IT story to customers and partners through showcasing how Microsoft does IT. An avid believer that every communication matters, Ford is responsible for IT's strategic communications platform, plan and reputation within the company, ensuring that communications increase the all up performance of both the company all up and the IT function. In addition, Ford’s passion is helping customers get maximum value out of their IT assets through telling the Microsoft IT Story, both in person and through targeted high impact content.

David Grossman, ABC, APR, Fellow PRSA, CSP
David Grossman helps leaders drive productivity and get the results they want through authentic and courageous leadership communication. He’s a sought-after speaker and advisor to Fortune 500 leaders. A three-time author, Grossman is CEO of The Grossman Group, an award-winning Chicago-based strategic leadership development and internal communication consultancy; clients include: Astellas, Eastman, Health Quest, Hill-Rom, Lockheed Martin, McDonald’s, Microsoft, NYU Langone Health, Tenneco, and Wyndham, to name a few. Grossman also teaches Building Internal Engagement in the Strategic Communication master’s program. Connect with him on Twitter @ThoughtPartner, Facebook, and LinkedIn.


Robert Ford, Senior Director & CCO IT, Microsoft
David Grossman, Founder & CEO, The Grossman Group