Strategic Communication Workshop: Your Company Is In Crisis
Columbia University, Faculty House (116th St. bet. Amsterdam and Morningside Dr.)
How To Recognize, Prepare, and React; Case Study of How Social Media Fuels a Local Issue Into a Global Brand Reputation Crisis
Karen Guggenheim, Director of Client Services at Burson-Marsteller Miami and member of the Senior Crisis Management Team, will delve into the topic of crisis, tapping into the importance of recognizing the difference between an issue and a crisis, and preparedness that will help mitigate the situation before it is magnified.
Through social media, a crisis is immediately spread without boundaries and will live on digitally forever. Today, the lines separating digital, mobile, and the real world have blurred. Consumers are now newsmakers and use the online world to amplify, escalate, and distribute truths, half-truths, and untruths. Guggenheim will share specific professional experiences in crises management and will engage the audience through a presentation that will effectively communicate the importance of crisis preparedness and the risks and benefits of social media during a crisis.
Presented by the Master of Science in Strategic Communications program at Columbia University, Strategic Communication Workshops are free and open to the general public. Each includes networking with cocktails and hors d’oeuvres. Registration is required.