Strategic Communication Workshop: How to Build Your Business Through Social Media


Mar 10, 2016 - 6:00 p.m. to 8:00 p.m.


Columbia University, Faculty House (116th St. bet. Amsterdam and Morningside Dr.)

How can you best leverage the power of social media to build your business? What platforms should you be using? How can you create relevant and engaging content? How do you know if your social media efforts are actually working? And how can you do it with only 24 hours in the day? Branding expert Dorie Clark – Harvard Business Review author and Duke University business school professor – will help you understand the current social media landscape, prioritize the strategies that will work best for you, and ensure you leave with actionable tips to enhance your online presence and generate new clients and leads. You’ll learn how to:

  • Create and share powerful content that will attract others to you

  • Target your efforts so you’re maximizing your online ROI

  • Develop a robust social media presence in only 1-2 hours per week

  • Understand emerging online trends and how they’ll impact your business

The Master of Science in Strategic Communications program at Columbia University is very pleased to present How to Build Your Business Through Social Media, the first event in our redesigned workshop series. The new workshop format will include time to network with other attendees while enjoying cocktails and hors d’oeuvres.

Please RSVP by March 8, 2016. The first 50 guests in attendance will receive a complimentary copy of Clark’s book, Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine.

About the Speaker
Dorie Clark has lectured everywhere from Harvard Business School to the World Bank to Google HQ. She speaks on personal branding, professional reinvention, leadership, networking, and social media. Known for her engaging and insightful talks, Clark’s audiences learn how to become recognized for the leaders they are and leave the room feeling empowered to take action and make an impact.