Lauri Harrison is a Marketing Lecturer at Columbia University’s School of Professional Studies where she teaches the Introduction to Marketing/Marketing Management course for the Business Certificate program. She received her B.B.A. in Marketing from the University of Hawaii at Manoa before moving to the University of Colorado, where she completed her M.S. in Marketing. In addition, she earned the Innovation and Entrepreneurship professional certificate from Stanford University.
Harrison began her career in the strategic marketing group at US West (now Centurylink), a telecommunications provider. She was promoted to New Product Development Manager within the yellow pages division and was tasked to lead product development and marketing efforts for the Internet Yellow Pages product, now known as DexKnows.com. In 1995, she was hired to launch MapQuest.com, which set the tone for her career to develop go-to-market strategies for start-up organizations. Today she works for Google Cloud, designing and implementing digital transformation strategies for its customers.
For nearly two decades, Harrison has succeeded in driving highly profitable marketing and product development initiatives with a special focus on emerging technology products and services. She has a broad and diverse background encompassing marketing intelligence research and analysis, product development, marketing strategy, media relations, and sales. Harrison has been published in marketing magazines, industry specific trades and national business publications. She plans to publish her first book, Go/No Go: Is your Business Idea Ready To Launch in fall 2018.
In addition to working with for-profit and nonprofit organizations, she has served as a marketing adjunct for Colorado State University. For nearly a decade, Harrison has also guest lectured at many Colorado colleges and universities including the University of Colorado (Denver and Boulder), Denver University, Metro State College, University of Northern Colorado and Colorado State University (Fort Collins). In addition, she has judged business plan competitions for the University of Colorado’s MBA program, Colorado State University’s Center for Entrepreneurship, and Keller Graduate School of Management. Harrison has previously judged marketing presentations at the BEST Robotics competition for middle and high school students in Denver, Colorado.
The Denver Business Journal selected Harrison as one of the “Forty Under 40” in 2005 for outstanding leadership, entrepreneurship and community involvement. In 2012, she was named one of the Top 100 Marketing Professors on Twitter by Social Media Marketing Magazine and remains in the Top 25 in 2017 (her handle is @lharrison). Harrison has served as President of the American Marketing Association’s Colorado Chapter. In addition, she has received several Public Relations Society of America (PRSA) Gold Pick Awards for National Media Relations Campaigns and Special Events. A native of Boston, Massachusetts, Harrison has resided in Denver, Colorado for more than 20 years.