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Vishal Lala

Vishal Lala, Ph.D., is passionate about marketing analytics. He has over ten years of experience in training and consulting in the area of analytics and over a dozen publications in peer-reviewed journals.

He is a (tenured) Professor of Marketing at the Lubin School of Business, Pace University in New York. He serves as a lecturer at Harvard University Extension School. He is also an analytics consultant with clients including advertising agencies, banks, and healthcare firms. He holds a Ph.D. in marketing and an MS in Management Information Systems from Oklahoma State University, and an MBA in Marketing and a BSc in Chemistry from University of Bombay.

When he is not wrangling data, he is spending quality time with his greatest accomplishment, his sons, Rohan and Nikhil.