Carelle Bassil is a third-year Ph.D. candidate at the University of Poitiers in France. Her research is about the effects of digital communication on corporate communication strategies and the internationalization of local products, taking the wine industry as case study. She is defending her thesis in December 2017.
Prior to joining the School of Professional Studies at Columbia, Bassil was appointed as a Visiting Research Scholar at the Marketing Department of Columbia Business School, where she worked with Professor Noel Capon on developing her own research and other several projects. She also assisted Professor Capon in teaching and developing his advanced Marketing MBA course in the Summer semester of 2016 and will continue to do that in the upcoming Spring semester.
Bassil has extensive experience teaching Communication courses at several leading universities in Lebanon in the following fields of study: Public Relations, Advertising, Corporate Communication, Conflict Resolution, Event Management, and Media Ethics. By taking courses and conducting research in Italy, France, Lebanon, The Netherlands, Denmark, and the U.S., she gained international academic exposure.
Before starting her academic career, she worked for a privately owned Lebanese firm that designs high‐ end handicraft products, where she was responsible for building and implementing the communication and marketing strategy to expand the company’s penetration into new markets, including France, the U.K., Canada, and the Gulf region.
Bassil holds two masters degrees, one in Corporate Communication and Public Relations from the Lebanese University and a second one in Peace and Sustainable Development from the Sapienza University in Rome. She is fluent in English, French, and Arabic and works as a freelance journalist for several cultural platforms as well.