Alison Ehrmann is the Vice President, Consumer Marketing at FreshDirect, the leading online food-delivery service. In this position she oversees the acquisition, retention and loyalty of the FreshDirect customer base through multi-channel, integrated marketing and a passion for consumer behavior and trends. She is involved in product development, research and strategic partnerships.
For over seventeen years, Ehrmann has developed and implemented well targeted, strategic marketing solutions that generate profit and sustainable growth by utilizing both creativity and expert analytics. She is a thought leader who brings innovative ideas into business channels, leading high visibility initiatives.
She was previously at Conde Nast where she served as the Director, International Expansion and Digital Marketing for Women’s Wear Daily. In this role, she was responsible for generating and retaining high-value digital subscriptions for wwd.com and project managing the global expansion strategy for brand.
Ehrmann worked for eleven years at Time Inc, most recently serving as Executive Director of Digital Strategy. In this function, she was responsible for aligning legacy brands for digital growth. At both Conde Nast and Time Inc, she served as direct-marketing expert, marrying brand and consumer insights to increase engagement, sales and retention.
Ehrmann holds a Bachelor of Science from Cornell University and an Executive MBA from Columbia University.